As regular visitors to Fixabook will know, we despair at missed opportunities on hardback covers. So often we see back covers with anodyne review quotes, meaningless author pictures… or just nothing at all.
So it is fantastic to see this — a hardback blurb that acts as an advert — a trailer — for the book. It doesn’t bombard you with a synopsis or exhaustive character list; nor does it try to impress you with reviews. It just heads straight to the heart of the action.
What’s even better is that Century have resisted the temptation to stick a long plot summary on the inside flap. Once again, the copy takes you immediately into the book’s dilemma and makes you want to read on.
At a time when money is tight and hardbacks are increasingly expensive, it is even more important to apply this sort of thinking across all genres and to make our back covers work as hard as they possibly can.