It feels like this cover belongs to a breakout book so it comes as no surprise that it’s exactly what it is turning into.
Its strength is its simplicity – it has the same boldness of purpose as the covers of Twilight or Gone Girl. It takes guts to strip back the design and remove the clutter of straplines and quotes. Usually that comes only with sure-fire confidence in the contents.
Nevertheless, the simplicity belies wonderful nuances. The swirls of red not only create a mysterious face but also remind us of smoke and of blood. Three very potent symbols in one deft splash of a single colour against a black background. That’s some achievement.
All in all, this is a cover that deserves the iconic status it will achieve this year.