The pressure will have been on the publishers of Us.
After the outrageous success of One Day they must have approached the cover design of David Nicholls’ new book with trepidation.
Do they try to echo the bold approach used for One Day in order to jog the memories of the huge numbers who read that book? Or do they do something different as this book is not a sequel?
They chose the latter and actually have ended up with a nice cover but they’ve clearly wrestled with biggest issue that all publishers face in their quest to ‘build author brands’: How on earth can you build a brand when its visual identity is largely reinvented with every new product?
Authors who skip from one subject to another with every new book are a branding nightmare. What is surprising is how few publishers have created author name logos (like music bands do) or defined clear colour palettes for their writers.
Re-inventing the wheel with every new cover is hard work — not least for readers who are already struggling with issues of discoverability.