When fixabook was launched, the founders kept their identities secret in order to give the site time to stand on its own two feet. Now that it has established itself as the foremost blog on design strategy, the moment has come for them to reveal themselves.
Damian Horner has worked in advertising, graphic design and packaging for over 20 years. He has won numerous awards and worked with some of the world’s biggest brands.
He now acts as a Marketing Consultant for several publishers, advising on strategy, marketing and design.
For Damian, a book cover has to consist of more than a pretty picture (although that often helps). Instead it is an exercise in disciplined communication. A book cover has to deliver certain messages in a certain order. The trick is to do it in a way which not only seduces but is also memorable.
Easier said than done, which is precisely why good book design is so difficult and why Fixabook is so intriguing.