It’s so simple when you see it like this…
What is the main selling point? William Boyd
How do you find it in a bookshop? Look for the name William Boyd.
Rarely does one see a title printed so small and yet in this case it simply doesn’t matter.
Well done to the publishers for keeping their focus firmly on the consumer and ending up with a very neat piece of design as a result.
This is one to copy.

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