Mirror Theory states that somewhere in the world, all of us have someone who looks, behaves and feels just like us. They are commonly referred to as our spiritual twins. In reality it is very rare to find your mirror image, but it is said that when you do, you suddenly feel an inner peace that transcends all the stresses and imbalances of everyday life. Fixabook is launching a charity to help books find their mirror images. Not simply a copycat, but a version of themselves that is so pure and exact that it transcends anything as seedy as one publisher trying to copy another’s success. If you would like to join our cause, please send donations of other mirror images that you may have encountered around the world. Thank you.

Actually, this is really depressing.

Pink must have seemed like a good idea at the cover meeting for each of these books. “Let’s subvert the Barbie stereotypes…” — that sort of thing.

But put them all together and these covers do nothing new at all. In fact, they make each book look far less important than it actually is — just another title in a rather unimaginative genre.

When even the iconic cover of The Female Eunuch has been recoloured, you know you’re in trouble. No wonder Caitlin Moran has sold more than anyone else — grey is now the most subversive colour in this section.