When fixabook was launched, the founders kept their identities secret in order to give the site time to stand on its own two feet. Now that it has established itself as the foremost blog on design strategy, the moment has come for them to reveal themselves.
Katie has taken part in over 1,000 covers meetings during her twenty years as a publisher – and only remembers a couple where no one got cross. She has worked on some of the book trade’s biggest brands.
Katie is passionate about the importance of good covers and – most importantly – the way they make the reader feel. She knows how hard it is to get it right when designing by committee… and how easy it is to lose sight of the consumer when every department is clamouring for a say.
Fixabook will help you to get back in touch with your readers and rediscover the art of persuasion.