Oh come on…not another pair of hands cradling something precious and fragile. How cliched does this image have to become before people stop using it? Publishers seem to think it is mysterious, clever and significant — but the truth is that is has become dull, dull, dull. And in this version there has been no attempt to inject anything fresh. Everything from the wishy washy colours to the wispy typography screams mediocrity that is desperately trying not offend its audience of mid market (sub-Reading Group) female readers.

At least Twilight managed to use this image with some degree of credibility. They shook things up with their bold colour palate and typography. But few designers have managed to take a cliche like this and make it feel as fresh as Twilight did. Better luck next time??