Guest Post: Mark Ecob on Mastermind: How to Think like Sherlock Holmes

mastermind-front-ukEverywhere I look there is fantastic book cover design in a discipline I’m very proud to be a part of. But we often overlook the simplest and most effective of designs in favour of cloth-bound touchy-feely hardbacks that we all like to pick up and fondle.

So here I am championing a cover that a friend of mine at Canongate Books tweeted about. It’s Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova (Published by Canongate, designed by Jamie Keenan and Art Directed by Rafaella Romaya).
You don’t have to be a super-sleuth to see why this works. The typographic device is an elegant solution to a brief that could have easily been a lot safer, like the US edition:
It’s well executed whilst being commercially savvy for the UK audience. The crisp photograph of London at night echoes the feel of the recent series from the Beeb, and it even works well as a thumbnail. Oh, and the Publisher/Designer/Art Director were smart enough to lead with the subtitle rather than the name of a quiz show.
I can’t wait to pick one up and fondle it…

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