Many, many hours are spent at publishers’ jacket meetings debating front covers, but little or no time is devoted to the other features that can make the difference between an ordinary book and a special one – crucial weapons in the struggle for visibility.
Police demonstrates attention to detail in every aspect of the design. Far from resting on the author’s best-selling laurels, the whole book works hard to appeal to new and existing Nesbo readers.
The fact this is a new Harry Hole novel is given prominence on the spine, there is a black ribbon and the endpapers feature a hand-drawn map of Oslo.
And, finally, there is a surprise for the reader – stylish cover boards, which make the book even more attractive as a gift or self-purchase.
These extras combine to give a clear signal that this author is special to his publisher – a convincing way to encourage purchase.