Here is the title of a book that is almost a brief in itself.
No room for messing about here — keep it simple or you have failed.
Luckily this isn’t the most demanding of requirements and this spine does exactly what it says on the tin.
The interest however lies in the name of the author…
On Amazon it appears as though this book has been written by Lord Saatchi which is a fine idea because his kudos gives the book added weight and importance. As the founder of one of the most influential advertising agencies in UK history, he helped redefine the British cultural, political and economic landscapes.
On the spine however, we don’t find Lord Saatchi’s name at all.
Instead we see the words M&C Saatchi.
This is the name of his second agency and the one no one has heard of (Outside of the advertising world of course)
So..actually, what have we got here?
Quite simply, a corporate brochure for M&C Saatchi that has clothed itself in the credibility of a book, is promoted on Amazon, sold in bookshops around the country and has even leveraged a mini exhibition at the V&A.
What a brilliant piece of corporate promotion.
And who knows…maybe they even got Ebury to pay for it all.
No wonder the Saatchi brothers are so successful.
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