We defy you to be able to read the title of the book on this spine.
Ridiculous isn’t it?
And here, you’re looking at it against a clean white background — Just imagine how bad it is on a crowded bookshelf.
This is yet another example of how Publishers take what is used on the front cover and slap it in the side of the book without giving it a second thought.
We can almost believe that the type works well on the front but on the spine is it terrible. Why oh why did no one stop and think about this before signing off the final artwork? Are Publishers really so pressed for time that they can’t spend a few minutes thinking about a small detail like legibility?
Sorry, but there can be no excuses for this kind of negligence. Publishers will never gain the high ground when it comes to design and marketing if they behave like this and they should not be surprised that Authors and Agents regularly feel let down when it comes to the way their books are packaged.