It’s a brilliant example of design for a thumbnail age — clear, bold and with crispness and definition. It creates a shape — an icon — that works even when the text is illegible. And, crucially, its uniqueness makes it a cover that everyone will want to share and discuss.
It’s also one of our favourite types of cover; one that isn’t afraid to be brash and — dare we say it — “ugly”. It’s the sort of cover that often gets watered down at jacket meetings, where the sensitivities of the reader and/or the customer are discussed in minute — and usually misguided — detail. It doesn’t try to explain itself and is unapologetically in-your-face; so much so that you can’t help but notice it.
This is the proof cover. We really hope that the final version stays just as confident. We expect to see it popping up on our timelines many times over the coming months, and hope that all publishers are making sure they produce striking designs like this that their authors and staff will shout about.