This book choice was not made by me. My ten-year-old daughter came rushing up, delighted, to show me these beautiful sprayed edges (a feature on both Annabel Pitcher’s exquisitely designed paperbacks). Most importantly, she was very clear about the message the book was sending her: “This must be a really good and popular author because the publisher has put a lot of effort into making this book.”
This is the ultimate goal of all those painful hours of covers meetings, design, finish discussions, copywriting and quality checking — to show our readers that we care about our books and our authors… and that they should, too.
Keep that goal at the forefront throughout the process and great things will happen — books that speak to readers of all ages and authors who feel loved.