Just design a cover for the biggest book of the year (decade?).
In design terms this was a cover that was never going to win.
It is already shrouded in so many emotions by so many people that the poor designer would have dreaded the brief as much as they would have begged for it.
So what did they come up with?
A cover that is deeply rooted in the design cues of the 1950’s.
In fact, from the colours, to the typography, to the illustrative style, this looks like a book that could have been published many, many years ago.
The fresh twist is the way the publishers have referenced the original novel (To Kill A Mockingbird, as if you didn’t know).
By creating a cover with effectively two titles they have shouted about this novel’s major selling point in the bluntest and boldest way possible.
It is a little clumsy and not particularly pretty — but it sure as hell will sell the book.