Seth Godin’s packaging has triggered a tsunami of site visits and twittering but what do we at Fixabook think of his work?
Well… the front cover is brilliant.
It is hugely distinctive and therefore immediately recognisable.
The Domino branding is a nice touch — subtle and cool, but already laying the foundations for long-term, cumulative values.
What makes the whole thing so clever, however, is the lack of a title.
On the face of it this is an incredible decision (some would say suicidal) yet when you think about it, it’s not that crazy. The Domino Project is internet driven (powered by Amazon, no less) and as Seth himself says, “When you see the book online, it’s always accompanied by lots of text. You read the text on the screen, the cover is the icon.”
This insight is genius. Utterly simple and utterly obvious yet no one else has thought of it.
This could change the whole way in which publishers present their books online and could help kickstart genuine differentiation between the way books are presented on– and offline.
For that reason alone, we at Fixabook think that this cover is special.
What SETH GODIN said:
Four things worth noticing about the new covers from The Domino Project…
The Domino Project is my new publishing company. Powered by Amazon, we have worldwide distribution and promotion, and we’re trying to change some things that authors don’t like much about publishing, things that might make books a lot more viral.
Here we go:
1. The most noticeable: no words on the cover. Who needs them? When you see the book online, it’s always accompanied by lots of text. You read the text on teh screen, the cover is the icon. Also… when the book is on your desk, if someone asks, “what’s that?” you can talk about the book. On the other hand, if it has a bunch of text, the person knows what it is, hence no discussion.
2. Good spine. That’s in honor of Fixabook. The lizard? He’s in honor of the lizard brain and the resistance that keeps us all paralyzed.
3. Big wide flaps. Why not? They’re free. More room to tell your story.
4. Micro-blurbs. I challenged the people who read it to come up with one word blurbs. After all, it’s the enthusiasm that matters. Both Sarah and Annie felt compelled to invent their own words…
140 covers I’ve worked on. This is my favorite. I hope you like it. Feel free to spread the word…
Seth
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Of course, we are touched that Fixabook inspired Seth Godin to think harder about his spine.
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