This is so unexpected – it looks like a horror novel at first glance. It’s a bold exercise in understatement for a section that is bursting with noise and colour. It seems very cool and intelligent amidst the flashy celebrity chefs and so appeals to those who wouldn’t go for Ramsey or Nigella.

The idea is great… but the understatement has gone to far when it comes to the text. It’s much too recessive, particularly online. While Nigel Slater himself is a big draw, it’s almost impossible to read what the book’s about. A stronger font and slightly bigger point size would make it more readable without detracting from the strength of the image.