In advertising circles they say that a good poster should use a maximum of six words. Any more than that and it becomes too long and fails the ‘consumer blink test’.

For many people, a book cover needs to act just like an advertising poster – using a combination of a strong single visual and a few words to capture the consumer’s interest and draw them into a product.

Well, this cover has 46 words on it. (Yes, 46)

Incredibly it manages to get away with it from a layout point of view but I can’t help feeling that there is very little about this cover that at first glance would make you want to stop and read 6 words, let alone 46.