Whatever your views on the rights or wrongs of publishing this book, we love this deceptively simple cover.

The title has been published with massive publicity, controversy and debate, but the design is cool and clear. It’s only gradually that you realise how disruptive it is within its genre, and how much it communicates about the circumstances surrounding the book’s publication.

The usual autobiographical design convention of the author’s open, honest face is brutally subverted by the savage rip. This draws the reader’s attention to the brilliantly chosen title — again, it takes a while for the contradiction within it to become obvious. But when it does, it gives a clear indication of what makes this book so different and of the conflict it has caused.

A fantastic example of how a great design and a good title can reveal far more about a book than any amount of hyperbolic straplines or breathless endorsements.