At last somoene has followed the lead of The Raw Shark Texts (see elsewhere on this site) and used the spine of their book to communicate key marketing messages.

This is such a simple, clever and powerful trick it is astonishing that more publishers don’t try it.

Until they do, Finding Mr Flood will continue to look special and pop out from the other books on the shelf.

No points to the publishers for originality but much credit for showing that they believe in this author and are looking at every angle they might leverage to give her a competitive edge

Good luck to them.