There’s something so deliciously anarchic about asking readers to scribble on the cover of their books that it must be worth considering for other titles. We all know that books are precious and beautiful… but to subvert this will shock and intrigue book buyers.
There’s a fantastic confidence about this approach, too. It says that the publisher knows the reader will want to keep, use and personalise the book.
Readers could be encouraged to write the page numbers of the most inspirational passages in a self-help title, for quick and easy reference; to buy a work of fiction as a present and write their dedication on the back rather than the title page; to scribble the most-used ingredients or the most successful recipes on the front of a cookery book.
When we reveal so much about ourselves online, why not do it in print, too?
Worth a try, don’t you think?